Tag Archives: corporate attitudes

Collaboration, collaboration, collaboration – the ‘new normal’

  Once upon a time in a land far, far away, the business world was all about ‘dog eat dog’, keeping your friends close but your enemies closer still, and for goodness sake, never, ever share precious knowledge with anyone … Continue reading

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Human or machine? What First Direct can teach Lloyds

I am mid-way through refurbishing my home and paying lots of bills for all the services and materials I need. For this I rely on two banks to help me, First Direct and Lloyds. One treats me like a human … Continue reading

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Cut out the guff. Write as you speak

A ‘critical friend’ (aka colleague) checked some writing for me last week. Her comments were characteristically to the point – “you’ve lost sight of your audience, so cut out the management guff and write as you speak, not as you’ve been conditioned.” … Continue reading

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Spring cleaning for marketers

The weather outside my office window is glorious – mild, bright, sunny – and it’s having a positive effect. The daffodils are in full bloom, optimisim is in the air and people are  outside, desperate to bid farewell to the long … Continue reading

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What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

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Throwing out the marketing rulebook

Valuable Content Award for Hymans Robertson – bringing the ‘feel good factor’ to professional marketing Guest post by Sonja Jefferson, http://www.valuablecontent.co.uk/author/sonja/ Professional services companies are not generally known for taking risks with their marketing. Anyway, creative, fun, humorous content is … Continue reading

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Talking ’bout my generation

barclays research slide At a conference recently, I came across an interesting report from Barclays explaining the varying needs of the five generations in the workplace today, which shows a simple, yet effective way of engaging with them in all their … Continue reading

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