Category Archives: Uncategorized

Beam, boo and the hashtag

    In the past week I’ve been to two seminars, billed as helping us to make our businesses digital. The first was organized by the @TheFSForum and as a delegate I was keen to hear the marketing director @HiscoxSmallBiz https://twitter.com/HiscoxUK … Continue reading

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Spring cleaning for marketers

The weather outside my office window is glorious – mild, bright, sunny – and it’s having a positive effect. The daffodils are in full bloom, optimisim is in the air and people are  outside, desperate to bid farewell to the long … Continue reading

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What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

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The rise and rise of the human-preneur

Marketing trends in 2014 – predictions from the people who know Content by Sonja Jefferson, Valuable Content on January 4, 2014 As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for … Continue reading

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Throwing out the marketing rulebook

Valuable Content Award for Hymans Robertson – bringing the ‘feel good factor’ to professional marketing Guest post by Sonja Jefferson, http://www.valuablecontent.co.uk/author/sonja/ Professional services companies are not generally known for taking risks with their marketing. Anyway, creative, fun, humorous content is … Continue reading

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Talking ’bout my generation

barclays research slide At a conference recently, I came across an interesting report from Barclays explaining the varying needs of the five generations in the workplace today, which shows a simple, yet effective way of engaging with them in all their … Continue reading

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Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

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