Category Archives: b2b

Why being ‘faceless’ is bad for business sales

  What mystifies me is why service companies so often present themselves as faceless organisations? It’s a sweeping statement I know, but so many present a benign facade, speak in corporate ‘tongues’ and make it pretty difficult to access what … Continue reading

Posted in b2b, b2b marketing, business development, marketing, Sales | Tagged , , , , , , , , , | Leave a comment

Collaboration the new normal. Tip 4 – de

Collaboration the new normal. Tip 4 – design your customer interface around their needs not yours. #kiss #humanb2b http://ow.ly/EnDx2

Posted in b2b | Leave a comment

Collaboration – new normal. Tip 3 get cr

Collaboration – new normal. Tip 3 get creative. Recognise source of competitive advantage is in creativity #humanb2b http://ow.ly/EnDii

Posted in b2b | Leave a comment

Collaboration – the new normal. Tip 2 –

Collaboration – the new normal. Tip 2 – don’t do it to them. Do it with them. Involve your clients in your business & decisions #humanb2b http://ow.ly/EnCY1

Posted in b2b | Leave a comment

Collaboration – the new normal. Tip 1 un

Collaboration – the new normal. Tip 1 understand customer motivations. It’s not about you. It’s about them. #humanb2b http://ow.ly/EnCrz

Posted in b2b | Leave a comment

Collaboration the new normal. Tip 5 pass

Collaboration the new normal. Tip 5 pass it forward. Use contacts. We have good networks & can do more 4 people than bis encourage #humanb2b http://ow.ly/EnDO0

Posted in b2b | Leave a comment

Collaboration, collaboration, collaboration – the ‘new normal’

  Once upon a time in a land far, far away, the business world was all about ‘dog eat dog’, keeping your friends close but your enemies closer still, and for goodness sake, never, ever share precious knowledge with anyone … Continue reading

Posted in b2b, b2b marketing, business development, digital, marketing, Sales | Tagged , , , , , , , , , , | 2 Comments